Consider placing ads in local publications to reinforce your position as a trusted community member. Offer sponsorships for community events, like races, walkathons or charity auctions. Provide discounts to community organizations, including schools, museums, libraries and other nonprofits.
Content optimisation and backlinking
Let your community know you care. Carry business cards everywhere you go — sometimes the most informal chance encounters are the ones that can reap the most benefit. Every impression counts. If your business undergoes seasonal highs and lows, understanding when they happen and how to plan in advance are critical to all of your marketing campaigns.
For instance, landscape business owners providing fall cleanup services are compiling email lists to send to their snow plowing contracts to prepare for the first storm of the season. Ultimately, paying attention to when customers are making decisions is a must. Customers are not in a summer mindset as they are getting their boilers cleaned and tuned up for the long winter ahead. Planning for a March direct mail piece is a smarter choice. Determining the seasonal timing of your business will ensure that you plan to spend your marketing dollars exactly when your target customers are looking for you.
Remember, you want your customers to feel appreciated. Consider offering discounts for customers who commit to a contract in advance or sign up for scheduled maintenance long-term. Be creative with your outreach, even when the season is quiet. Sending a note at the holidays or posting community-related news on social media are simple, cost-effective ways to stay in touch, even in the off-season. Whether your acquisition strategy starts offline and ends online or vice-versa, one goal should always be to track your efforts.
If this is a preferred marketing medium for you, remember to use a unique phone number and to create a unique landing page on your website so that you can monitor how your marketing is performing.
7 Ways to Increase Traffic to Your Website
By tracking, you can more easily attribute sales to a direct mail effort. Plus, you can easily determine an exact ROI. This also goes for television or radio ads: promotional codes can enhance your post-promotion analytics. Is your marketing performing the way it should? Are your promo codes going unused?
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Consider making Google AdWords work harder for you. Google AdWords can help you target customers according to their search terms. You can set your marketing as local as you want — you define the budget and parameters. Plus, Google offers useful tutorials to get you started.
Before you make a big marketing investment, take the time to track your visitors. Focus on just a few metrics — page views, email subscriptions, online sales, etc. Pay attention to your competitors. How are they reaching out to their customers? What are they offering? Understanding what other companies are doing can inspire you to tailor and improve your marketing efforts. And follow industry trends: Find blogs, forums and member organization websites you like and bookmark them.
Start with a Google search for blogs, journals, forums and magazines related to your service area. In , LeadQuizzes users had a And not only are these emails of users you can market to in the future, you also have data about them through their quiz answers. When users finish a quiz, they get shareable results.
They then post those results on social media, and their networks can click on the link and take the quiz themselves. Use this tactic to drive more traffic and grow your email list at the same time. They serve users product recommendations based on their answers.
10 simple ways to increase your website traffic
Podcasts have a huge audience, and starting one to support your online brand can also drive traffic to your site. Just about one-third of contest entrants are willing to receive information from brands. You can tap into this existing community and introduce your brand.
By including links back to your site, you can lure readers to your online store. You can increase traffic from YouTube by creating YouTube ads , adding links to your description, adding annotation links to your video, or by getting other YouTubers to share your links on their videos. Guest posting works two ways: You can submit posts to other sites or you can accept posts from external contributors.
You can also do both!
18 Ways To Increase Your Website Traffic
Search for popular publications and blogs in your niche. Pay particular attention to those with active, engaged audiences and posts that get a lot of social media attention. Remember to follow guest post guidelines carefully. Offbeat Bride , for example, has a detailed page and form where users can submit their pitches:. Many times, guest posts will include a link to your site — in the content, your author bio, or both.
This will drive traffic from that site to yours. On the other side of things, invite niche bloggers and complementary brands to post on your blog. A big email list? A huge social following? You can obtain website traffic from Facebook groups, Facebook Ads , Messenger, social media posts, and of course your own business page. For online store owners, you can promote products in buy and sell Facebook groups to help ensure you receive website traffic from people who are interested in buying your products.
Feel free to check out the Facebook Chat app, as you can share links to product pages or blog content to potential and actual customers. As time passes, Instagram becomes a better marketing channel for online retailers because of its business-friendly features and large audience size. While you can increase traffic with the link in your bio, you can also do so by having affiliates , people who market your products for a commission, add their referral link to their Instagram accounts.
Or reach out to influencers with big followings to share your link in their bio. You can boost website traffic by creating traffic ads. And you can even add links to Instagram Stories, posts, and photos. You can use free tools like Showcase to create Instagram galleries. So, if you add the link in your bio, it directs Instagram followers to the shoppable galleries on your website instead of a third party app. It also helps boost overall conversions since it allows people to buy the products in specific Instagram posts you create.
And while it might not be the biggest priority, you can still get a steady stream of traffic from this source. Many online retailers use LinkedIn to share their PR news. For example, if you recently donated to a charity, want to highlight an employee from your team, or achieved a big milestone for your business, you might share an article from your website on LinkedIn.
Sharing product links is uncommon, unless the product is the first of its kind.
Videos tend to do really well on LinkedIn in terms of views and engagement. By adding a link to your website in a post with a video, you could increase website traffic. Add social share buttons to shareable pages like blog posts, product pages and images, and other website content. These social share buttons make it easy for users to post your content with links! When their network sees these posts, they can click through to your site.
Skincare brand Speak has social share buttons beneath product descriptions and above customer reviews on their product pages. With social media sites continuously limiting your reach, email marketing is one of the only marketing channels you can have complete control over. You can build an email list by adding Email Pirate , which adds opt-in forms to your website.